Partner positioning brief
How we’d position the integrated digital department
Our proposal starts with money the buyer already spends on Ads, SEO and web. The higher tiers earn their premium by taking on lead intake and coordination work the buyer would otherwise have to staff.
$7,100Monthly service cost at $30k ad spend$85,200 annualized
The proposal in one view
Redirect the agency budget. Price the work we take off their plate.
The buyer is already paying three vendors for work that affects the same acquisition funnel. Ads drive traffic, landing pages convert it, and SEO brings in demand over time. When those functions are split, someone still has to coordinate changes, reconcile reporting and make sure incoming leads reach the right person.
We’d offer one accountable digital department across those functions. The starting offer earns its place by covering the existing work at roughly the same fee. The higher tiers are a separate decision about how much of the manual coordination and intake work we can reliably absorb.
01 / The buyer’s existing budget
What the agency stack costs today
- Google Ads managementAbout 12% of $30,000 in monthly media spend
- $3,600/mo
- SEO retainer
- $2,000/mo
- Web, landing pages & maintenance
- $1,500/mo
The $7,100 monthly baseline covers service fees. Google Ads media spend is separate.
02 / How we justify each price
Three levels of operational capacity
Match current spend
Baseline
$7,100 / mo
$85,200 per year
Give the buyer a dollar-for-dollar comparison. At $7,100 we can make the case on one owner, fewer handoffs and coordinated execution, provided we cover the existing scope and the old fees roll off.
Half-time equivalent
Growth Leverage
$9,500 / mo
$114,000 per year
Ask for $2,400 more per month to own lead routing and immediate tracking. A half-time coordination benchmark accounts for about $2,083 of that premium. We’d justify the remaining $317 with demonstrated improvements such as faster assignment or less manual reconciliation.
Full-time equivalent
Full Leverage
$11,500 / mo
$138,000 per year
Ask for $4,400 more per month to run acquisition and intake together. This makes sense when we can absorb the workload of a dedicated coordinator who chases vendors, routes leads and checks follow-up. A full-time salary benchmark accounts for about $4,167 of the premium.
Pricing ranges at $30,000 in monthly ad spend. Near-parity pricing runs from $7,000 to $7,500 per month. Full Leverage runs from $11,000 to $12,000 per month ($132,000 to $144,000 annualized).
03 / Treatment center scenarios
How pricing changes with ad spend
Use $30,000 per month as the starting scenario. For a center spending up to $90,000, the comparison below shows what the proposal would look like if the incumbent Ads management fee stayed at 12%.
| Monthly ad spend | Ads fee at 12% | Baseline | Growth | Full |
|---|
| $30,000 | $3,600 | $7,100 | $9,500 | $11,500 |
|---|
| $45,000 | $5,400 | $8,900 | $11,300 | $13,300 |
|---|
| $60,000 | $7,200 | $10,700 | $13,100 | $15,100 |
|---|
| $75,000 | $9,000 | $12,500 | $14,900 | $16,900 |
|---|
| $90,000 | $10,800 | $14,300 | $16,700 | $18,700 |
|---|
All proposed prices are monthly service fees. The baseline combines the modeled Ads fee with $3,500 for SEO and web. Growth adds $2,400 for lead routing and tracking, and Full adds $4,400 for broader coordination. Media spend is paid separately.
How we’d use the range. Anchor each proposal to what the center actually pays. At $90,000 in media spend, the modeled baseline reaches $14,300 per month. A negotiated flat fee or lower percentage would change that anchor. Price the automation premium against lead volume, intake complexity and the work we can take over.
04 / The economics behind the premium
Where the staffing comparison holds
At a $50,000 annual salary, a half-time administrative equivalent represents about $2,083 per month. A full-time equivalent represents about $4,167 per month. Combining the full-time benchmark with the current agency fees gives a reference point of $135,200 per year, before payroll taxes and management overhead.
At $30,000 in monthly ad spend, the full-tier target is $138,000 a year, or $2,800 above the combined agency fees and salary benchmark. That gap can be justified by measurable workflow improvements or by the overhead of managing a separate hire. The benchmark is strongest when a hire is planned or existing capacity can be redeployed. The value depends on the specific tasks, volume and exceptions we can handle.
05 / What we need to prove
What makes the executive case credible
- Show what the buyer can consolidate.Confirm the current fees, deliverables and vendor notice periods. Identify when each fee can roll off and what any transition overlap costs.
- Show the work behind the staffing equivalent.Map who assigns leads, checks tracking, chases vendors and follows up on exceptions today. Measure the time involved and agree which tasks we would own.
- Show how we’ll know it works.Compare time to assign a lead, the share of leads correctly routed and tracked, and coordination time before and after. Name who handles exceptions.
How we’d lead the conversation. Anchor on the $7,100 service budget first. Bring in $9,500 when the buyer can point to an intake problem worth solving. Bring in $11,500 when the workload and evidence support transferring responsibility for day-to-day coordination.